Portability is the new productivity

Eric Seidel
CEO and Founder
|
February 12, 2026
5 min read

For years, engineering productivity was framed as a local problem: faster builds, better tools, tighter feedback loops. But as software organizations scaled across platforms, devices, teams, and markets, locality has become unsustainable. Today, productivity is increasingly determined by the portability of your codebase.

If your organization is still maintaining multiple implementations of the same application logic across platforms, you’re not just paying a tax; you’re compounding it daily. And this is another instance where that old idiom, “work smarter, not harder,” yet again applies. 

Portable software development isn’t a developer convenience. It’s an executive-level leverage point that impacts your costs, velocity, hiring, risks, and, ultimately, competitiveness.

In 2026, the question engineering leaders should be asking isn’t whether portability is possible. Instead, the query should be why we’re still bothering with architectures that make portability optional, when it should be a baseline requirement. 

Writing code once is no longer an optimization, it’s just table stakes

Every duplicated codebase introduces structural drag, such as:

  • Parallel feature development
  • Fragmented testing strategies
  • Inconsistent UX and behavior
  • Higher onboarding costs
  • Slower response to market change
  • Individualized ongoing technical debt and maintenance
  • Virtually duplicate teams working on the same problems for different app formats

From a leadership perspective, this bloated system simply does not scale. 

If your teams are writing the same application logic multiple times for different platforms, their productivity is already tapped out through an endless three-legged, development relay race. No amount of process improvement, AI tools, or headcount growth fixes that constraint in the long term.

Portable software development resets the equation. By writing code once and confidently deploying it across platforms, you turn development efforts into a reusable asset rather than an endless, per-platform, cost-swallowing ritual.

This isn’t about chasing efficiency for its own sake. With portability, your teams are freed up to spend their time on true differentiations rather than duplications.

Why are we still rebuilding the same software in 2026?

Maybe you already know how we got here, because you lived it, but history is a great teacher. So let’s review what life was like in the early-2010s:

  • Fragmentation was unavoidable and platform divergence made sense
  • Mobile platforms were largely non-reactive
  • Hot reload was not standard
  • Previewing UI changes across form factors was painful or impossible
  • Progressive Web Apps (PWAs) were still a debate, not a strategy
  • Each platform demanded its own workflow, tooling, and mental model
  • If you wanted to ship on iOS, Android, and web, you staffed separate teams and accepted the cost
  • React Native didn’t exist. Flutter didn’t exist

Crucially, a decade ago, portability was aspirational. Native silos felt inevitable. Today, fragmentation is a choice. Modern toolkits are reactive by default. Frameworks are designed to target multiple platforms from day one. UI paradigms are increasingly shared. Meanwhile, device categories are expanding and evolving into far-flung ecosystems:

  • Foldables and dual-screen devices
  • AI-first assistants
  • Uncountable tablets such as Tonal, Daylight, Peloton, Nest Hub, Echo Show, and others. 
  • Automotive screens, wearables, kiosks, and embedded displays

With these changes, the number of surfaces your application touches is increasing. And yet, many organizations are still treating each new surface as a reason to duplicate efforts, spreading themselves paper thin in the process. And, as a consequence, these companies are incurring heavy scaling costs that far outweigh the move to portability. From a pure logistical perspective, any manager knows that overseeing 30 developers is tougher than 10, yet that’s the exact choice organizations are making with bespoke builds for each platform.

It’s no longer a tooling problem, it’s a strategic one, and sooner or later the competitive nature of the market is going to make the choice for you. At this point, the question is largely based around how long your organization can hold on to the status quo. 

Portability is a journey, not a checkbox

One common mistake engineering leaders make is treating portable software development as a single technology decision:

  • “Should we move to framework X?”
  • “Should we standardize on language Y?”

Those questions matter, but they’re insufficient for tomorrow’s marketplace.

Portability is an organizational capability, not just a framework feature. Getting there requires deliberate decisions across multiple dimensions:

  • Architecture: Clear separation of business logic, UI, and platform concerns
  • Tooling: Frameworks that support multi-platform targets without lowest-common-denominator compromises
  • Ecosystem: Libraries, plugins, CI/CD, testing, and deployment workflows that scale across platforms
  • Onboarding: Faster, simpler paths for new engineers to contribute everywhere, not just in a silo
  • Outcomes: End results that are competitive or better than what native vendors provide

Like so many other areas of technology, portability fails when it’s treated as a tertiary abstraction layer bolted on after the fact. It succeeds when it’s designed end-to-end.

The games industry solved this problem years ago

There’s an instructive contrast worth calling out. In videogame development, the default approach is multi-platform. It wasn’t always this way, of course. In the early 2000s, the platform-specific approach, between console systems like Xbox and Playstation, was the gold standard. 

Today, few studios start by targeting a single console SDK directly. Instead, they first reach for mutli-platform engines like:

These engines abstract hardware differences, provide unified tooling, and let teams focus on designing better games, period, instead of the best game for a specific console’s requirements.

Ironically, if you do go fully native for a specific console in the games industry, you’ll face a familiar ritual: accounts, approvals, fees, and vendor lock-in. Sound familiar? It’s all deeply similar to the mobile app ecosystem, except we’re living in 2026, not 2006.

So why are the overwhelming majority of app developers still accepting the platform-specific workflow as the one true way? Why is it normal in one industry to standardize on a shared engine, but in another, to rebuild the same app three, four, or five times? In 2026, choosing this archaic way to develop apps is definitely a choice. 

There is a Unity engine equivalent for apps, but it’s only part of the answer

In the app world, there is a unifying platform: Flutter. There are other solutions, sure, but Flutter takes the same approach the games industry has been benefiting from for years by letting you build a great stack and then bring it everywhere.

The catch is that adopting a portable framework alone doesn’t automatically unlock portable productivity. To actually outperform vendor-native approaches, portable solutions must be:

  • Better than hardware-vendor defaults
  • Backed by robust and evolving ecosystems
  • More complete across platforms
  • Easier to get started with
  • Faster to iterate on
  • Capable of delivering best-in-class results

App engineering leaders don’t need possibilities when it comes to portability. What they need is confidence through certainty that:

  • Performance won’t regress
  • Platform access won’t be compromised
  • Hiring pools won’t shrink
  • Ecosystems will mature, not stagnate
  • Their teams won’t be stuck maintaining glue code forever

Portable software development only wins when the total experience — from the initial requirements through development to delivery — is superior to the alternative.

Productivity at scale is about optionality

At the leadership level, productivity isn’t measured in lines of code or sprint velocity. The gauge is whether or not the options and resources at your disposal are achieving your goals.

Portability gives you the ability to:

  • Enter new platforms without hiring new teams
  • Respond to device shifts without rewrites
  • Redeploy talent as priorities or availability changes
  • Simplify, not multiply, your software portfolio

We live in an age where surfaces are expanding and differentiation cycles are shrinking. Your ability to compete at a higher level is your leverage.

And that’s why portability isn’t a trend. It’s a structural redefinition of productivity designed to futureproof your investments.

The organizations that win over the next decade won’t be the ones who write the most code. Instead, they’ll be the ones who write it once, deploy it everywhere, and evolve it continuously. They’re focused on building, improving, and deploying the best apps, regardless of where their work eventually shows up. 

In 2014, fragmentation was just the cost of doing business. Today, portability is the price to remain competitive.

In this article

Why 2026 should be the year you finally stop building the same software twice.

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